Thursday, 16 October 2014

How Depop Brings Out Your Inner Marketer?

What is Depop? Depop is one of the latest trading mobile applications, that allows users to buy and sell goods. Sounds basic enough right?...Wrong. Depop allows users to fully integrate social networks into it's app, by giving users the opportunity to effectively market products using them.

Many people may know by now, that most of people's time these days is spent on social networks, so much so, that pretty much all social networks have apps on mobile devices, as well as the traditional websites. From a marketers perspective, this is the perfect platform and clears up why Depop would target social networks.

Depop allows users to market and sell their own products by using images taken from the users phones, (which are moving closer and closer to actual camera's these days) and sell them to people involved in their social networks. If you were to assume that the majority of users on our own social networks like many of the things we do, (Yes it's a bold assumption) then from the outside looking in, you can see why this app would hold mass appeal.

From a social standpoint the things that people have in common with each other can sometimes form the basis on which they'll become friends or at the least, friends online. For example I'm a big football fan and what I have in common with most of my friends is that they are too. If I wanted to sell some football memorabilia using Depop and promote it using my social networks, then it is likely one of my friends or one of their friends might be interested.

A simple 'share' or maybe a 'retweet' can spread the fact someone selling something and potentially get me a customer willing to check out the goods I have for sale. This is probably the best thing about Depop. It only takes one person with a few hundred followers to spread the word, or maybe out of those few hundred a certain portion of those numbers, could actually become buyers. It could even mean that the buyers could follow you on these social networks and that means there is always scope for repeat buyers.

Check it out on the Play Store. Depop

Thanks For Reading!

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Tuesday, 16 September 2014

▶ The Men Who Made Us Spend Ep 1 HD - Video Dailymotion

▶ The Men Who Made Us Spend Ep 1 HD - Video Dailymotion

Click on the link above to watch this documentary. Very interesting and some very good talking points. Feel free to discuss some points with me. Personally I feel this documentary is amazing!!

Wednesday, 27 August 2014

How Instagram Is Used To Promote Brands

Gone are the days when social media was literally only about keeping contact with friends and seeing what they were up to. Social media still provides that function, but as many know, there is a lot of money to be made using it.

Instagram is one such social network targeted by people or brands with a business interest at heart. Originally a photo-sharing entity, Instagram has added video in addition to many other cool features to its arsenal.

On Instagram's official blog you can see the list of brands that use Instagram to promote their products or services. The reputation of the organisations that use Instagram shows the measure, the reach of Instagram and suggests a slight indication of why they use it.

Other users and/or brands sometimes use Instagram as a form of content marketing. They say "A picture is worth a thousand words". With that in mind, Instagram is the total package. There are users who not only use Instagram to promote their goods, products, services or even events, but for the user to buy into them, and become more involved with the brand. Some famous A-listers in the celebrity world use Instagram to give the audience a preview into their lives away from their professional capacity. It gives users a sense of inclusion to that persons life.

Accounts that promote fashion such as The Drop Date use Instagram to inform it's followers when new trainers are to be released. Similarly Trendset UK posts pictures of various fashion items and uses the hashtag "#Hot or #Not".

In TrendSet's case the items seen can be 'liked' and/or commented on. What this means is that fashion brands can see what products are favoured or not, measured by the 'likes' and comments. It also means they can make marketing decisions based on this information, like whether to spend money to promote the brands or not.

In terms of comments the best thing about them from a marketer's perspective is that there is no prompt to leave a comment, yet there are still people that do. This is a win-win situation for people or businesses promoting anything.

Some brands and people you should follow to get a clear picture of how instagram is used are: 

Thanks for reading. Follow me on Twitter @Allenbusiness

Sunday, 5 January 2014

Happy New Year

I'm a little late I know, but I've been really busy recently.  Just wanted to say happy new year to all and a special thanks to those that have supported my blog thus far. Even if you haven't read my post or commented (I'd really like you too lol), but you've shared on various social networks, I still appreciate it. I know I need to post more regularly and I will make more time to do so. To wrap it all up, thanks for the support and have a prosperous new year.

Anthony Allen